Altaer creates original works and partners with like-minded visionary leaders and organizations who share the same passion to create significant and lasting change in the lives of individuals, communities, and even nations.
Origins
Altaer was formed from the fusion of two complementary core desires: to be a living sacrifice bringing our lives and creative gifts to God as worship (the altar) and in turn to be used for change and transformation in people's lives (to alter).
This dual desire is the essence fueling and focusing every single thing we do.

Altaer Vision
Ultimately our greatest hope, the vision of Altaer, is to help others see and experience God, to enter deeper into relationship with him, and in turn to be radically altered across every aspect of life. Because when this happens, everything changes, especially our relationships with each other.
Then, we simply can’t but help care for all whom God cares for. And we can’t but help follow God in action into whatever he has put before us.

Altaer Mission
Our day-to-day focus, our mission, is to strive to do the somewhat impossible: we leverage the creative forms through powerful storytelling striving to help people see the unseen, always dependent upon the Spirit to do what we cannot do alone.
We do this by capturing and creating life-changing stories of transformation to help people see and experience true reality -- seeing who God is, what he has done, experiencing what he is doing, and even moving towards what is yet to come.
James Spradlin, Founder
"I'm the founder of Altaer and an indie filmmaker and photographer. I've spent nearly two decades driving diverse creative projects across a myriad of industries from billion dollar global brands to homegrown innovative startups. But ... a few years ago I had a life changing encounter with God. In the wilderness, standing at a campfire, he unmistakably called me to enter into the front lines of his work, to suffer with others, to see his presence and power, and to share what I've seen and heard ... so others may experience him more. After working in the brand storytelling space for some time I never imagined my trajectory would take this dramatic shift. Instead of giving my life to make much of lesser things, every day I get to strive in my creative work to make much of God by showing and sharing stories of transformation. It is truly an undeserved gift."

We don’t just prefer challenging projects, we seek them out. Over the years we've learned that complex creative projects must be carefully engineered like any other great challenge to achieve all that is at stake.
Ethos for Making Visions Happen.
We reverse engineer from impact. We drive every detail start to finish. We deliver custom solutions to unique challenges.
No matter how much planning and professionalism we have poured into our projects we’ve also humbly learned, “unless the Lord builds, the builder builds in vain.” Experiencing this ever present reality continually helps us to give our best by being extremely methodical, yet ultimately to live in the uncomfortably vulnerable space of the mercy of God for him to ultimately make every vision happen. This is ever so more true in the unpredictability of documentary filmmaking. But, it is quite an amazing thing to co-create with God as we move through the journey of each project, being given ideas and opportunities we never dreamed possible. As this happens time and time again, these challenging experiences always result in greater gratefulness.

We Reverse Engineer from Impact.
Beginning with the end, we first develop a razor sharp understanding of the project’s vision, strategy and goals. What specific thoughts, feelings, and actions in specific people do we hope to influence? After experiencing the story, what specific change do we hope to see in individuals, communities, or even nations? Then, we reverse engineer the best and the simplest path forward with the resources at hand. All artistic ideas remain anchored and fully integrated in each project’s broader strategy to maximize impact. Ultimately, changing people's lives is what we are after. And it's extremely important we know exactly what change we strive for in their minds, in their hearts, and in their lives.
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We Drive Every Detail Start to Finish.
Using proven methods, we de-mystify the elusive and often overwhelming creative process as we move from big ideas into systematic and coordinated actions to get things done. Leveraging our decades of leading complex projects, we drive the project forward every step of the way from ideation and writing, to planning and to filming, especially filming in very challenging situations, to delivering the final story, and even to developing strategies to share the story with others. All clients are given access to real-time project progress and any pertinent project details through easy to use apps.
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